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Aditya Birla Private Equity - Sunrise Fund

Aditya Birla Private Equity – Sunrise Fund is a domestic Fund, focused on providing growth capital to proven businesses/ concepts within sectors that are in early stage of exponential growth.



Aditya Birla Private Equity – Sunrise Fund is a domestic Fund, with investments focused on providing growth capital to proven businesses/ concepts within sectors that are in early stage of exponential growth. The Fund has investments in potential winners within innovation driven sunrise sectors based on specific themes including Lifestyle, Lifeskills and Education, Lifecare and Applied Technologies. The Fund holds substantial minority stakes with investments primarily in unlisted, exponential-growth, India-centric businesses in sunrise sectors with a potential to play the role of an active investor.

The fund is invested with a focus on 

Lifestyle :

  • Focus on sectors such as wellness & beauty; media, entertainment & leisure; value added processed foods

Lifecare :

  • Focus on healthcare delivery, R&D, CRAMS; specialty devices; specialty care

Lifeskills & Education :

  • Focus on education delivery channels; learning solutions; vocational training

Applied Technologies :

  • Focus on Cleantech; Mobile VAS; intellectual property applications; automation

SMS Paryavaran Ltd. is one of India's leading companies in the water and waste-water treatment sector. The company is recognized as a high quality and specialized turnkey engineering services company executing projects for development of water and sewage treatment plants, and integrated water supply and sewage schemes. SMS delivers end-to-end projects, including design, construction, commissioning, and Operations & Maintenance.

The company is based in Delhi, and has executed projects in the majority of Indian states. Their clients are primarily municipalities and urban civic bodies. SMS is led by a highly qualified management team with strong technical and business credentials and significant industry experience. The team includes more than 125 qualified staff including 25 Engineers and an experienced project execution team.

For more details, visit the company website www.smsplindia.com


Since 2000, Olive Bar and Kitchen Private Limited has pioneered the casual fine dining segment in India with its flagship "Olive" brand. Promoted by renowned restaurateur Mr. AD Singh, Olive operates a chain of boutique casual fine dining restaurants straddling multiple genres, a high profile night club, and a niche catering business across Mumbai, Delhi and Bangalore. Olive's portfolio of brands include "Olive", "Monkey Bar", "LAP", "Ai", "Soul Fry" and "The Moving Kitchen" and is growing. Olive drives growth through a multi-pronged strategy of expanding existing formats in new geographies and introduction of new concepts, such as gastro pubs and bistros, which are independently scalable models and extends the rich brand value and experience of the brand 'Olive' to all the formats.

For more details, visit the company website www.olivebarandkitchen.com


Founded in 2003 by Mr. Rajesh Bhatia, Treehouse is India's leading branded pre-school and K-12 management company. Treehouse operates the largest number of self-operated pre-schools pan-India. The Company is known for the qualified & experienced teachers, standardized curriculum and quality education. Treehouse tries to link the child's home environment to the classroom activities.

The play way and Montessori methods undertaken at "The Tree House" help a child to develop mental, physical, emotional, and social growth. All the Tree House curriculum and activities are conducted in a conducive environment, where the teachers carefully guide the development of the child's academic and social skills. Under the pre-school segment, Treehouse offers services including Mother Toddler classes, Playgroup, Nursery, Junior and Senior Kindergarten, Summer camps, Activity centers, Teacher Training and Daycare.

For more details, visit the company website www.treehouseplaygroup.net and www.treehousehighschool.com


Wonderla Holidays Ltd is India's leading amusement park operators. Wonderla has been operating 2 amusement parks, one each in Kochi (Kerala) and Bangalore (Karnataka). The Kochi park, situates on a land parcel of 90+ acres, has been operational since 2000, while the Bangalore park, spread over 80+ acres, has been operational since 2005. In FY 14 over 2.3 million visitors enjoyed the facilities across both the parks of Wonderla. The Company set up a 84 key Hotel at the Bangalore park which has been operational since 2012. Wonderla went public in April 2014 with an IPO to raise Rs 181.25 crores, which received an overwhelming response from the Investors and was subscribed 37x times. The proceeds from the IPO will be used to set up a new amusement park in Hyderabad, which is expected to be operational by 2016.

The company is based in Bangalore, and was founded by Mr Kochouseph Chittilappilly and family. Mr Arun Chittilappilly is the Managing Director of the Company and is ably supported by a team of experienced professionals. The company has over 750 employees on their rolls. The Company is listed on the Bombay Stock Exchange and the National Stock Exchange.

For more details, visit the company website www.wonderla.com


City Union Bank Ltd is amongst the oldest Private Sector Banks in the country with over 110 years of operations and a consistent track record of profitability since formation.

The bank is based in Kumbakonam (Tamil Nadu) and has a network of 425 branches & 950 ATMs with dominance in south India. It has focussed on lending to agri, trading, SME and mid-sized businesses with high working capital concentration. In the past, advances have grown at 26% CAGR during FY2010-13; NIMs have been in a range of 3.2-3.5%; ROEs ~20% and ROAs of 1.5-1.7%. The total advances were Rs.16,250 crs at the end of FY14. The Company is listed on the Bombay Stock Exchange and the National Stock Exchange.

For more details, visit the company website www.cityunionbank.com


Manpasand operates in the Fruit Drink segment & its key brands include "Mango Sip", "Apple Sip", "Guava Sip". In FY 15 the Manpasand has launched more products including Fruit based Carbonated Drink "Fruits Up", ORS drink "ORS M" to target different segments/ regions and improve sales all year round. The Company is listed on the Bombay Stock Exchange and the National Stock Exchange.

For more details, visit the company website www.manpasand.co.in


Monte Carlo Fashion Limited is a leading Indian apparel brand for woollen and cotton apparel. It has a strong presence across segments in woollen apparel for both men and women in the premium to mid-premium segment. It also offers premium range of cotton wear - shirts, t-shirts and trousers under the same flagship brand. Monte Carlo is part of the Nahar group based in Ludhania.

The Brand has a significant presence in Northern and Eastern India. The Company's IPO in December 2014 was oversubscribed by 7.8x. The Company is listed on the Bombay Stock Exchange and the National Stock Exchange.

For more details, visit the company website www.montecarlocorporate.com




Founded in 2006, Creative Lifestyle, is part of the Mumbai based Creative Garment group which has been in operations since 1973. Mr. Birendra Agarwal teamed up with industry veteran Mr. Rahul Mehta to set up Creative Lifestyle, to foray into Women's branded apparel with the launch of the brand 109⁰F, catering to casual western wear at affordable price points.

109⁰F has presence in over 366 retail outlets including 35 Exclusive Brand Ootlets (EBOs) and 331 Large Format stores (LFS).

Creative also launched the brand, Fusion Beats in 2011-12 as an Indo Western brand catering to the Indian woman. Fusion Beats sells across 10 EBOs and 200 LFS.

The Company also launched O2xygen label catering to Young Woman's Casual wear requirement of Future Group. The Company also exports under its own label to Middle East.

For more details, visit the company website www.109f.com and www.fusionbeats.in

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Board :

+91 22 4356 7000

Fax :

+91 22 4356 7444

Email on:

care.privateequity@adityabirlacapital.com

Address :

One India Bulls Centre , Tower 1, Level 18, Jupiter Mill Compound, 841, Senapati Bapat Marg, Elphinstone Road, Mumbai-400 013. India